I sell in a range of ways.
I do have an Etsy shop, which has had a few orders (www.etsy.com/uk/shop/CharmingThreadwares), and it is ok if you want to sell a few bits and pieces. It gets easier once you have a few sale and (hopefully) good reviews).
I also sell via facebook. I upload albums of my work, and make sure let people know how to contact me to set up an order. some people want specific colours or designs as well, so I always try to let people know that I can customise pieces to their liking.
Friends/family/word of mouth.
I make a lot of jewellery and accessories for my family, who then refer me to people they know. This is a good way to get people knowledgeable about what you do, and for them to get first hand looks at things you have already made.
Something else I am thinking of doing is having a 'jewellery party' for friends and family. Very casual and relaxed with snacks and drinks, as well as the chance to look at and buy my work.
Hope this helps