I've had a lot of free advertising from our local paper, they seem glad of the item, guess it fills up columns?!
I make up kits every now and again and advertise them in our weekly parish newsletter.
Before christmas I made the christmas puding tea cosy, calculated how much it would cost to supply everyone with all the stuff they needed to complete it, including needles, and then they rang me and ordered their kits. I sold eleven and four of those women are still coming to group
For easter I'm making up kits to make Buzy's bunny egg cosies, just working out the cost at the mo although it won't be much.
These little projects are great for attracting newcomers and beginners.
Good luck x