Congratulations on Selfridges Nicola
I would have thought kits would do better. A one stop shop for knitting thickies like me lol. Seriously, my OH bought me a bag knitting kit from Hobbycraft off the children for Christmas. It cost £14.99 and didn’t even include needles or the ribbon tie. But it’s great for me as I am a newbie to knitting.
When I have taught classes people have asked me for kits. Not everybody can get to a class and a lot of people prefer to take things at their own pace, so a kit is ideal. I am in the process of updating my kits at the moment allong with a mountain of other things. Hence my number one New Years Resolution to be more organised lol